The phone number is supposed to connect callers to Feed the Children, which benefits from sales of "Ochocinco's"...Because of a wrong toll-free prefix for a number listed on Ochocinco's cereal, callers are directed to a phone sex line instead of a children's charity. - [ESPN.com]
HAHAHAHAHA. C'mon guys. Those are single working mothers. Think of the children!
[good job Jamieson on the find]